People's Choice at the Birmingham Excellence Award

Finalist | Birmingham Excellence Award

Becky Benbow

Founder of A Burden Shared at A Burden Shared Limited

10 to 15 years experience Birmingham Executive Offices Team of 1

11+ Years Turning Human Insight Into Global Brands That Get It Right.

Emerging Social Media Firm of the Year Award
Fastest Growing Women-Led Social Media Agency Award
Social Media Firm of the Year Award

About Becky

I’m Becky Benbow, a proud Brummie, and my maiden name is Burden. A friend pointed out over a pint that a burden shared is a burden halved, and the business had its name before I’d finished the drink. What drives me is solving problems. Clients come to me with the obvious one: the website that needs updating, the socials that need a schedule. Those are easy. The real issue sits behind it, quieter and heavier and harder to name. Sometimes it’s operations. Sometimes it’s marketing that’s never had a strategy behind it. (Lately it’s personal brand positioning more often than not.) Finding that wall and then taking it apart with someone, rather than for them, is the bit I’m actually good at. I spent 15+ years in operations before any of this, eleven of them as Head of Operations & Culture at IR Global. I learned early that culture holds a business up as much as the numbers do, and that instinct never left me. What I’m known for: writing in other people’s voices well enough that their own mums can’t tell; happily taking on the boring bits of business nobody else wants (someone has to love SOPs and it might as well be me); and building StartUp Social West Midlands so founders in their first three years have somewhere to land.

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People's Choice

28 days left to vote

Emerging Social Media Firm of the Year Award

21 votes

Fastest Growing Women-Led Social Media Agency Award

18 votes

Social Media Firm of the Year Award

18 votes

It takes a few seconds and counts straight away.

Find Becky online

Website LinkedIn A Burden Shared Limited on LinkedIn

About A Burden Shared Limited

I write LinkedIn posts in other people’s voices, and their own mums can’t tell the difference. That’s most of what A Burden Shared does. I run social media management, ghostwriting and content strategy for founders who’ve hit the wall of doing it all themselves. Creative agencies, solopreneurs, and law and accountancy firms (you wouldn’t think it, but they’re some of my favourite clients). The test I hold myself to is that the client’s own mum can’t tell I wrote it. That’s harder than it sounds, and it’s the whole point. Most content support produces posts that sound like a template. Mine sound like the person whose name is on them. Underneath the content sits 15+ years in operations, eleven of those as Head of Operations & Culture at IR Global, where I grew membership from 500 to 1,400+ while holding 87% retention. Clients get one person who understands both their voice and how their business actually runs. No handoff between the content person and the ops person. I also founded StartUp Social West Midlands from my kitchen table with no budget. It’s now a properly growing community for founders in their first three years, and the reason A Burden Shared won Solihull Pioneer 2026. Clients across the Midlands, the US, Canada and Asia. All of it remote.

In Becky's own words

Hello! I'm Becky, your strategic partner in business growth and creative innovation. As a Creative Strategist + Online Business Manager, I bridge the gap between visionary thinking and operational excellence, creating breathing room in your business so you can focus on what truly matters. Creative Strategy Meets Strategic Operations. I bring a unique dual perspective to your business challenges. My creative strategy expertise helps you develop compelling brand narratives, innovative marketing approaches, and fresh solutions to complex problems. Meanwhile, my operational management skills ensure these creative visions translate into systematic, scalable results. As your strategic right hand, I orchestrate projects from concept to completion, streamline operations, and guide your team toward collective success. I thrive on transforming creative chaos into strategic clarity, building systems that scale with both your vision and your bottom line. Your Dedicated Support System: Whether you need someone to manage your inbox and calendar, develop content strategies, analyse data trends, or handle the essential daily operations that keep your business running, I'm here to support your bigger picture goals with both creative insight and operational precision. The Difference: Strategy + Support: What sets my approach apart is the seamless integration of creative thinking and strategic execution. I believe exceptional business support isn't just about checking tasks off a list - it's ab

From Becky's LinkedIn profile.

Why your vote matters

A vote here goes further than me. StartUp Social West Midlands is free, it’s local, and it exists because founders in their first three years kept telling me there was nowhere to go that wasn’t a sales pitch. I built it with no budget and a lot of hope. Recognition like this is what gets more founders through the door. I also do the work that doesn’t photograph well. Process design, SOPs, supplier contracts, the operational backbone nobody posts about (someone has to love SOPs and it might as well be me). Fifteen years in operations taught me that’s the bit holding everything else up, and it’s usually the bit going unnoticed. And I’m proudly local. Born and raised in the West Midlands, working with clients here alongside the US, Canada and Asia, and still based here because this is where the good people are. If you’ve ever had a cuppa with me, come to a StartUp Social, or read something I wrote that sounded exactly like you, that’s what you’d be voting for.

Help Becky win

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People's Choice

28 days left to vote

Emerging Social Media Firm of the Year Award

21 votes

Fastest Growing Women-Led Social Media Agency Award

18 votes

Social Media Firm of the Year Award

18 votes

It takes a few seconds and counts straight away.

People's Choice

28 days left to vote

Emerging Social Media Firm of the Year Award

21 votes

Fastest Growing Women-Led Social Media Agency Award

18 votes

Social Media Firm of the Year Award

18 votes

It takes a few seconds and counts straight away.

Becky's road to the ceremony

Nominated
Nominated on 7 October 2026
People's Choice voteYou are here
28 days left to vote
Finalists announced
Becky is a finalist
The awards ceremony
Thursday, 26 November 2026 at National Conference Centre, Birmingham B92 0EJ

Every vote now carries Becky one step closer to that stage.

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